CRISIS COMMUNICATION MASTERY
An 8-hour Corporate EnterTRAINment on Navigating Turbulent Times with Clarity and Confidence
ENTERTRAINMENT DESCRIPTION
In this training program, participants will learn essential communication skills for effective crisis response.
The course covers the fundamentals of crisis communication, message crafting under pressure, and managing media interactions.
Participants will also explore strategies for internal and external stakeholder communication and develop a comprehensive crisis communication plan.
Through interactive discussions, case studies, and role-playing exercises, attendees will gain practical experience to ensure their organization navigates crises with clarity and confidence.
ENTERTRAINMENT GOAL
To equip participants with the essential communication skills needed to effectively respond to crises, ensuring clear, consistent, and confident messaging that minimizes confusion and enhances organizational resilience.
ENTERTRAINMENT OBJECTIVES:
By the end of this one-day learning session, the target participants should have been able to:
- Understand the fundamentals of crisis communication and its importance.
- Develop skills to craft clear and concise messages under pressure.
- Learn techniques for managing media interactions during a crisis.
- Practice strategies for internal and external stakeholder communication.
- Enhance the ability to remain calm and composed while communicating in high-stress situations.
- Build and implement a crisis communication plan.
ENTERTRAINMENT OUTLINE:
MODULE 1: INTRODUCTION TO CRISIS COMMUNICATION
- Understanding Crisis Communication
- Definition and Types of Crises
- Importance of Effective Communication in a Crisis
- The Role of a Crisis Communicator
- Key Responsibilities and Skills
- Examples of Successful Crisis Communication
MODULE 2: CRAFTING THE MESSAGE
- Principles of Effective Crisis Messaging
- Clarity, Brevity, and Accuracy
- Consistency and Transparency
- Message Development Process
- Identifying Key Messages
- Tailoring Messages for Different Audiences
- Communicating with Empathy
- Understanding Emotional Impacts
- Techniques for Empathetic Communication
MODULE 3: MEDIA MANAGEMENT IN A CRISIS
- Engaging with the Media
- Preparing for Media Interactions
- Dos and Don’ts in Media Communication
- Conducting Press Conferences and Interviews
- Structuring a Press Conference
- Handling Difficult Questions
- Utilizing Digital Media
- Leveraging Social Media During a Crisis
- Monitoring and Responding to Online Feedback
MODULE 4: INTERNAL AND EXTERNAL STAKEHOLDER COMMUNICATION
- Internal Communication Strategies
- Keeping Employees Informed
- Managing Internal Rumors and Misinformation
- External Stakeholder Communication
- Engaging with Customers, Partners, and the Public
- Building Trust through Transparent Communication
MODULE 5: CRISIS COMMUNICATION PLAN DEVELOPMENT
- Elements of a Crisis Communication Plan
- Components and Structure
- Identifying Roles and Responsibilities
- Implementing and Testing the Plan
- Conducting Drills and Simulations
- Reviewing and Updating the Plan Regularly
ENTERTRAINMENT METHODS
To ensure a very practical learning experience, the trainer-facilitator shall utilize the following methods:
- Lectures to introduce and explain key concepts and principles.
- Interactive Discussions to engage participants and encourage sharing of experiences and best practices.
- Case Studies to analyze of real-life crisis communication scenarios to learn from successes and mistakes.
- Role-Playing Exercises to simulate crisis situations to practice message development and media interactions.
- Workshops to facilitate hands-on activities to develop and refine a crisis communication plan.
- Q&A Sessions: as opportunities for participants to ask questions and seek clarification on complex topics.
Check out our other communication programs below:
Communication Skills Training in the Philippines
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