ADVANCED NEWS AND FEATURE WRITING WORKSHOP
a 1-day Advanced News and Feature Writing Training in the Philippines
ENTERTRAINMENT OVERVIEW
The 1-day Advanced News and Feature Writing Training in the Philippines is designed to enhance the content development competencies of corporate communications teams and editorial staff.
This training focuses on sharpening the skills needed to create compelling corporate newsletters and engaging news and feature articles.
Participants will learn how to set clear editorial goals, identify and develop noteworthy stories, craft readable content, and improve their writing style to captivate their readers.
ENTERTRAINMENT GOAL
In this 1-day Advanced News and Feature Writing Training in the Philippines, the goal is to sharpen content development competencies of the corporate communications team and the editorial staff.
ENTERTRAINMENT OBJECTIVES
To achieve the aforementioned goal, this 1-day Advanced News and Feature Writing Training in the Philippines should make the trainees/participants:
- Strengthen Editorial Understanding and Credibility: Participants will revisit their corporate newsletters to assess their understanding and credibility within their readership. They will analyze their current position and credibility and identify areas for improvement in delivering relevant and trustworthy content.
- Define Clear Editorial Goals and Mission: By the end of the training, participants will understand the significance of setting clear editorial goals and mission statements. They will learn how to define their editorial mission and align it with their organizational objectives, ensuring they deliver the right information to the right audience.
- Craft Compelling Corporate Newsletters: Participants will acquire the skills to create effective corporate newsletters that engage readers. They will learn how to identify compelling stories, provide valuable content, adapt writing styles to suit their audience, and maintain a balanced content mix to keep readers interested.
- Enhance Writing Styles for Impactful Content: Through practical exercises and guidance, participants will improve their writing styles to make even “dull” stories more engaging. They will learn how to strategically structure their writing, think like a journalist, and write like a playwright to captivate their audience and deliver impactful messages.
ENTERTRAINMENT OUTLINE
MODULE ONE (1):
REVISITING YOUR CORPORATE NEWSLETTER
- How well do you know your newsletter?
- Where are you now?
- Have you built credibility?
SETTING YOUR GOALS OR FINE-TUNING YOUR GOALS
- Why goals are important?
- What is your editorial mission statement?
- Are you sending the right information to the right people?
MODULE TWO (1):
CRAFTING A READABLE CORPORATE NEWSLETTER
- What makes an effective corporate newsletter?
- How to find good stories
- How to provide worth reading contents
- How to adapt writing styles to suit the readers
- How to balance the newsletter content
IMPROVING YOUR WRITING STYLE
- How to make a “dull” story more engaging
- How to strategically structure your writing
- How to think like a journalist and write like a playwright
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