BUILDING CONNECTIONS THRU ONLINE SOCIAL PLATFORMS
A Corporate EnterTrainment on Social Media Marketing
By the end of this #ENTERTRAINMENT, the participants should’ve been able to know, understand, appreciate, and apply marketing their business, products, solutions, and/or services using social media platforms to increase their brand awareness and enhance their profitability.
To achieve the goal above, the participants should be able to
- Understand two aspects of the topic, which are what social media and social media marketing are;
- Leverage social media marketing in the promotion of a business and its products, services, or solutions;
- Realize and appreciate the significance of social media marketing in the creation of revenues, which contribute to an organization’s overall profitability.
MODULE I: SOCIAL MEDIA FUNDAMENTALS
- What are Social Media?
- Social Media Availability
- Benefits of Social Media
- Business Use of Social Media
- Renowned Social Media Platforms
MODULE II: SUCCESS INDEXES IN SOCIAL MEDIA MARKETING
MODULE III: MULTISENSORY STRATEGIES IN SOCIAL MEDIA MARKETING
- Google Plus
MODULE IV: LEVERAGING MONITORING, TRACKING AND ANALYSIS OF SOCIAL MEDIA PERFORMANCE
- Practicality of Social Media Monitoring, Tracking, and Analysis in Business Problem-Solving and Decision-Making
- Renowned Social Media Monitoring Tools
To ensure holistic learning in which participants learn and have so much fun at the same time, the following methods shall be utilized:
- Interactive Discussions
- Immediate Application Exercises
- Video Watching/Reflection
- Group/Individual Work